For those of us in the communications industry, branding is huge. It’s how people know and recognize you. For our team, before we became TalentMEDIA we were a part of EEI. People would hear “EEI” and say, “I know you—you guys are the Editorial Experts! We always use your editors and designers!” We had 45
As an editor, QCing documents for clients or your employer is just part of the job. But do you ever think about QCing items in your day-to-day life? Things like forms, applications, invitations, emails, social media posts? You really should. A QC is a last look at a laid-out document before it is finalized. The
What’s in a name? Well, if your font name is Clearview, I’d say it’s pretty obvious. Apparently, the federal government has decided otherwise. Say goodbye to easy-to-read highway signs. The Federal Highway Administration will be reverting back to their old font, Highway Gothic. What’s the big deal, right? Well, as someone who looks at fonts
The Not-So-Clear View Read More »
The Metropolitan Museum of Art in New York City is a beloved institution—I suppose that’s why some of their recent changes have gotten such a strong reaction. I am certainly one of the museum’s admirers, spending many lovely days there with my artist mother. While I wait to get back there again, I’ll delve in
The Power of “Suggestion” Read More »
Proofreaders and editors love good writing. We revel in correct usage and perfect punctuation. But I get nervous when things look too perfect. It seems counterintuitive, but I freeze up a little when I don’t see any mistakes. I know just what to do when I get in the groove of an edit and see
A Clean Document-The Proofreader’s Nemesis Read More »
I’m not sure if any of you have heard or seen, but the store and brand Lord and Taylor (L&T) has redesigned its logo. The iconic words that we all recognize have been the logo since the 1950s. According to type historian Paul Shaw who contributed an article to Bloomberg Business, “The time has come
Lord and Taylor-Rebranding an Icon Read More »
In today’s digitally advanced world, strong communication skills are a must, both professionally and personally. Organizations are starting to realize that the phrase “image is everything” applies today more than ever, as a strong online image could now very well be a deciding factor for success. With these changes, more and more millennials are capitalizing on organizational
Image is Everything Read More »
In the article “How One Word Nearly Killed the Climate Deal,” The Washington Post covered an instance of how a single typo could have had dire consequences for the entire planet. Literally. The typo was noticed by U.S. officials as they reviewed the then-final draft of the climate accord only hours before the final vote:
Not Proofreading Your Work Really Could Have Global Consequences Read More »
Editing is usually a solitary pursuit (blissfully so, in my opinion). We correct grammar, we enforce consistency, we rewrite without explanation when we can. But querying is critical two-way communication. It’s often the only way for an editor to tell authors where text is confusing, meaning is unclear, facts contradict—essentially, where they could lose their
The Art of the Editorial Query Read More »
Being a mother and wife, and working full time can be hectic. Making sure that each area of my life receives my full attention is an even more daunting task. In her Forbes article, “8 Ways to Achieve Better Work-Life Balance,” Jacquelyn Smith quotes Jody Greenstone Miller, an author and chief executive of Business Talent Group: “Consider all
8 Ways to Achieve Better Work-Life Balance Read More »